This is kind of a “how long is a piece of string” question and answer. We don’t like to throw out arbitrary numbers before we can actually deep dive through your numbers & find out how performance has been for you recently. We’ve worked with brands at every level here.
From the 7/8 figure brands pushing extreme scale happy at Blended ROAS levels of 2X to the brands needing a ROAS of 7-10X to ensure their optimum level of profitability. It depends on a lot of factors but this is what we love to dive into as a performance focused agency!